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Key Account Management Skills
 

Key Account Management Skills


How to develop the business relationship through excellent key account management

Many suppliers do not take a strategic approach to managing their key clients. Consequently an opportunity is missed to really exceed client’s expectations whilst growing business in the most cost effective way.

The Key Account Management Skills course is a vital step for any Key Account Manager. It equips the Manager with the necessary knowledge, skills and processes to manage and develop a key customer in a mutually profitable manner.

On completion of this course participants will be able to;

  • Fully understand the role of the Key Account Manager
  • Develop preparation techniques to ensure achievement of business objectives
  • Be aware of the core drivers of the customer/supplier relationship and how to maximise them
  • Use the communication skills to carry out an effective business meeting
  • Appreciate and use the techniques of Strategic Account Planning

This course is delivered over 2 days in a highly interactive, facilitated style where the use of group exercises, discussion and role-plays ensure maximum learning.

For further information e-mail info@mastireland.com
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